Freelance/Personal Projects

Personal Projects: Daily Poster Challenge
_

Overview/
I came across a YouTube video by The Futur featuring Roy Cranston, a New York-based graphic designer, and his one-year daily poster challenge. Roy shared his thought process on layout composition, where he drew his inspiration from, and how he documented his ideas.

Inspired by his challenge, I decided to create a poster a day during my 14-day quarantine during the COVID-19 pandemic. This exercise allowed me to experiment with new design techniques ( such as the duo-tone effect, glitch effect, gradient frost, and type experiment) and apply them to my work. The main idea was to challenge myself to be creative and generate new ideas within a limited time frame.

Tools/
Adobe Illustrator
Adobe Photoshop

Freelance Projects
_

Overview/
Created eye-catching marketing collateral, including brochures, email templates, social media graphics, festival greeting cards, presentation decks, mockups, and menus for clients.

Clients: Taiwanese American Professional-SF, Chia Lien Stone Co., Ltd., Midwest Innocence Project, Hawaii Association of Watershed Partnerships, and Star Digital Design, etc.

Timeline/
June 2018 - Present

Tools/
Adobe Illustrator
Adobe Photoshop
Figma

1.Taiwanese American Professional-SF(TAP-SF)

Overview/
TAP–SF is a nonprofit organization dedicated to strengthening the Taiwanese-American community through professional development and meaningful connections. During my tenure as Design Chair/Lead, I developed and oversaw a cohesive suite of marketing collateral designed to elevate brand visibility and increase engagement across campaigns and public events.

The system spans digital and physical touchpoints, including Facebook event banners, email graphics, flyers, festival booklets, and branded swag such as T-shirts, caps, and name badges. The goal was to create a unified visual language that feels contemporary, culturally resonant, and community-driven, while remaining flexible enough to support a wide range of programming and audiences.

Timeline/
September 2019 - August 2022

Role/
Design Chair/Lead

Tools/
Adobe Illustrator
Adobe Photoshop

Friending For Grown-ups with Dr. Chang | event handout and Facebook event banner

Facebook Event Banner for Stopping AAPI Hate: A Conversation With Professor Russell Jeung.
As violence against Asian Americans continues to escalate in early 2021. TAP SF put together a free talk with SF State professor of AA studies and co-founder o — Facebook Event Banner for Stopping AAPI Hate: A Conversation With Professor Russell Jeung. As violence against Asian Americans continues to escalate in early 2021. TAP SF put together a free talk with SF State professor of AA studies and co-founder of the Stop AAPI Hate Project to tackle these issues.

2.Chia Lien Stone Co., Ltd.

Overview/
Chia Lien Stone Co., Ltd., established in 1976 in Taiwan, is a leading provider of marble slabs. It offers a wide selection of imported natural materials for commercial and residential projects.

I designed festive greeting cards, email campaigns, and social media graphics for the company to help engage their clients and simultaneously promote new materials.

Tools/
Adobe Illustrator
Adobe Photoshop