Intapp
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Intapp is a leading global provider of cloud-based CRM software for professional and financial services firms.

Intro/
I was part of the Creative Services team, supporting the entire marketing department on a wide range of projects. My role ensured visual consistency across various brand touchpoints, including our website, social media channels, emails, events, and internal branding initiatives.

During my tenure, I collaborated with cross-functional teams, including designers, copywriters, web developers, project managers, and marketing stakeholders, to transform company and product stories into compelling visuals that resonated with our target audience.

The print and digital marketing assets I helped create include social media graphics, ads, web content, event materials, presentations, infographics, GIFs, illustrations, and sales collateral such as brochures, case studies, white papers, and datasheets.

Timeline/
Jan 2022 – April 2024

Role/
Graphic Designer, Creative Service Team

Tools/
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe After Effects
Figma

1.Social Graphic System Refresh

Overview/
When I first joined Intapp, under the guidance of the Design Director, I was in charge of revamping the company’s social graphic system. We were tasked with incorporating a blue gradient into our visual system—a hue originally developed by the Design Director and the Sr. Graphic Designer for PowerPoint presentations. The C-suite executives liked the color usage and appreciated how gradient overlays could create more dynamic color backgrounds, adding depth and dimension to the images. This integration into our design system served as an interim solution before the official rebranding, which was rolled out in Feb. 22 2024.

Ultimately, I redesigned 10+ social media graphic templates, which substantially boosted engagement and enhanced brand recognition across LinkedIn and Twitter.

Timeline/
1 month

Role/
Lead Designer

Tools/
Adobe Illustrator
Adobe Photoshop

2.Intapp Billstream Infographic Redesign

Overview/
Billstream is a prebill automation solution Intapp acquired from Wilson Allen in June 2022.

This project aims to simplify and update the original layout and illustrations to better align with our brand aesthetic. Drawing inspiration from the original design, I generated keywords from each description, using them and their synonyms to search for relevant icons online. I began by refining the layout before moving on to the illustrations. The final layout features a dynamic left-to-right path line that smoothly guides the viewer's eyes through the content.

Timeline/
2 weeks

Tools/
Adobe Illustrator

3.Infographics for University Graduate Program and 7 Tech Adoption Tips from Law Firm COOs Webpages

Overview/
Creating an interactive infographic detailing the step-by-step hiring process for candidates on the University Graduate Program webpage. Stakeholders requested to incorporate some interaction or transition as viewers navigated through each step.

I collaborated with the Sr. Graphic Designer and Web Developer to devise a drop-down menu format showcasing collapsed and expanded illustrations. This format displays content with interactive transitions when viewers click on the menu. We held multiple calls and discussions to ensure the design elements function seamlessly on the webpage.

For the design hand-off, I provided a mockup illustrating the collapsed and expanded menu, along with a style guide outlining typography, color usage, and drop-down menu states (default, hover, and pressed). This collaboration enabled us to experiment with different infographic formats and designs to determine which resonated best with our target audience. We subsequently applied the same approach to the“7 Tech Adoption Tips from Law Firm COOs” webpage.

Timeline/
2.5 weeks

Tools/
Adobe Illustrator
Figma