OffiZen
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VISUAL SYSTEM DESIGN
BRANDING
UI DESIGN
Time/
2020 Spring Semester
Tools/
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Objective/
Identify a problem we would like to solve in our daily lives and create a design solution for it.
Approach/
Working over 8 hours at a desk is considered a common norm in today’s workplace. However, lengthy periods of sedentary behaviors are like smoking, which could cause long-term damage to our body and mental health.
OffiZen is a chair yoga brand that is specifically designed for busy working professionals to maintain mental clarity and efficiency, as well as alleviate chronic pain from sitting. The brand provides an easy approach that anyone can achieve at their desks. OffiZen stands for office zen, meaning your office can be your zen space.
I created 4 deliverables to raise brand awareness: a set of promotional posters, a pain-relief room that encourages people to start doing yoga, a mobile app that allows people to practice yoga at any time and any place, and a YouTube channel that informs people on how to navigate work-related issues.
Nearly 4 in 10 U.S. adults said they work at least 50 hours a week. About 80% of adults experience low back pain at some point in their lifetimes, which is the most common cause of job-related disability.
Deliverable 1 | A set of promotional posters would be displayed in the financial district to draw awareness to our target audience.
Deliverable 2 | The Pain-Relief Room would be located in the office building. The goal is to encourage people to start doing yoga through a fun way.
Pain-Relief Room | Employees could simply put down their names on the time slot sheet in order to reserve their spots.
There is an interactive screen with a photo booth feature. The lights would turn down automatically once the session starts.
1. The interactive screen provides a fun way for people to practice chair yoga by automatically detecting the accuracy of their poses and providing guided signals if the pose is not correct.
2.
3. Select the class you like
4. "Start with a clean slate: Sit up tall at the edge of your seat and place your hands on your waist. Take a deep breath in through the nose, expanding through your sides and abdomen, then exhale slowly. Repeat for ten breaths."
5. 5-second notification before the following pose
6. "Our necks carry a huge amount of stress. To help alleviate it, take your right arm and drape it over your head until your palm reaches your left ear. Let your head fall to your right shoulder, and hold for five breaths."
7. "Open your legs wide and point your toes out. Place your right arm inside your right leg, reaching toward the floor. Lift your left arm toward the ceiling and bring your gaze up to your left palm. Hold for five breaths, then repeat on the opposite side."
8. "Move your left arm to the left a bit."
9. "Finish with a calming forward bend, which lets blood flow to the brain. First, sit tall and straight. Then, fold over your legs, letting your head, neck, and body hang limp. Hold for as long as you want before rolling back up to a sitting position."
10.
11. By the end of the session, you can decide to take a picture and share the workout experience on your social medias.
You can download the app by scanning the QR code if you are interested in our class.
Deliverable 4 | OffiZen YouTube channel informs people on how to negative work-related issues.