IKEA FY19 Annual Report Redesign
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INFORMATION DESIGN
LAYOUT DESIGN

Time/
2020 Spring Semester

Tools/
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

Objective/

Redesign and improve a chosen brand's annual report. In this project, I chose to redesign IKEA’s annual report. IKEA is known for its affordable furniture with a simple and modern design.

Approach/

In general, most annual reports tend to be text-heavy and tedious to read; therefore, I used white space to create more breathing room in the layout which also enhanced the legibility of the body copy. 

IKEA's key color palette, yellow and blue, significantly contributed to maintaining the dynamic flow throughout the spreads. The vivid color and different scales of text size also created visual interest overall.

*DISCLAIMER: this is a student project created for academic purposes.