Summer 2021 Brand Design Internship at Glassdoor
_
Glassdoor is a job and recruiting site that offers job seekers insights into companies through employee reviews, personalized salary tools, and more.
Intro/
I interned at Glassdoor, one of the world's largest job and recruiting sites, during the summer of 2021. I was on the brand team within the marketing department, working closely with the Sr. Brand Designer. Together, we created cohesive designs across the company’s web, email, and social platforms. My role involved producing diverse digital marketing collateral to promote Glassdoor products and foster impactful relationships with their B2B and B2C clients.
Timeline/
June 2021 – September 2021
Role/
Brand Design Intern at Glassdoor, Brand Team
Tools/
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Figma
Company Swag
Employee Engagement Infographics (Illustration by Bruno Carnaghi)
Ask Employee Quick Start Guide
ABM SDR Phase One Campaign One-Pager (Illustration by Bruno Carnaghi)
ABM Guided Tour Email GIF (Illustration by Bruno Carnaghi)
Benefit Icon Set
1.Social Media Header Update
Overview/
Unifying inconsistent social media headers across Facebook, Twitter, and LinkedIn channels and replacing the campaign-focused and stock-image-based styles with a simple and evergreen design system.
Deliverables/
Twitter social media header image
LinkedIn social media header image
Facebook social media header image
Target Audience/
External B2B & B2C
2.Talent Acquisition Job Opening Graphics
Overview/
The Talent Acquisition team expressed a high level of interest in improving and organically promoting our job openings on Glassdoor. The goal was to equip the hiring team with compelling, brand-approved social graphics to advertise open roles across social media and email channels.
Deliverables/
Twitter post
Instagram post and story
LinkedIn header photo, post, and story
Target Audience/
External B2C
3.New Hire Celebration Graphics
Overview/
This project drew inspiration from Fishbowl’s new hire postings. Fishbowl, now under Glassdoor’s umbrella, serves as an online hub for professionals in the evolving landscape of remote work.
The objective was to design a shareable social graphic/photo frame for the hiring team to use when sharing new hire announcements. This initiative aims to enhance Glassdoor's brand image and attract potential hires while publicly acknowledging and welcoming new team members.
Deliverables/
A shareable photo frame that the hiring team could place employee headshots inside or for new hires to share on their social media.
Target Audience/
External B2C
