Take Your Pleasure Seriously.
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VISUAL SYSTEM DESIGN
BRANDING

Time/
2019 Fall Semester

Tools/
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

Objective/

Create an art exhibition for a chosen artist and art museum and design a series of elements, including a logotype, poster, exhibition catalog, and museum magazine. 

Approach/

I selected Charles and Ray Eames as the exhibition artists, a famous industrial design couple in the mid-century whose influence has reached out to many different fields. They are widely known for their furniture design, which focuses on functional beauty. I named the exhibition “Take Your Pleasure Seriously” a quote by Charles Eames, which strongly expresses his love for design. 

For the poster and catalog design, I utilized some mid-century design elements to reflect the spirit of the Eames couple better. The vibrant orange color creates a great contrast among black-and-white images. The shape of the Madrid typeface also resonates with the curvy trait of Eames’ furniture design.