Take Your Pleasure Seriously.
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VISUAL SYSTEM
BRANDING
TYPOGRAPHY

Course/
Type Composition

Deliverables/
Logotype
Posters
Exhibition Catalog
Museum Magazine

Tools/
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

Objective/
This project explores the creation of a comprehensive exhibition identity for a hypothetical museum show celebrating the work of Charles and Ray Eames. The goal was to develop a cohesive visual system spanning a logotype, poster series, exhibition catalog, and museum magazine. Each element works together to express the spirit of the exhibition while standing confidently on its own.

Approach/
I chose Charles and Ray Eames as the focus of this exhibition in recognition of their enduring influence on modern design. As pioneers of industrial design, their work transcended furniture, shaping architecture, film, and visual communication throughout the mid-20th century and beyond. Their philosophy—where functional rigor meets joyful experimentation—became the conceptual foundation of the project. The exhibition title, "Take Your Pleasure Seriously," is drawn from a quote by Charles Eames. It encapsulates the couple’s belief that curiosity, play, and discipline coexist at the heart of meaningful design. 

Drawing from mid-century modern aesthetics, I developed a visual language that references their era without feeling nostalgic. A vibrant orange contrasts with black-and-white archival imagery, creating energy and clarity. The Madrid typeface was chosen for its subtle curvature, echoing the organic forms of Eames furniture and reinforcing the connection between typography and object design.

I selected 21_21 Design Sight as the exhibition venue for its belief that design is a way of making life fun and rich, which closely aligns with the Eameses' design philosophy. Inspired by the museum’s name, which references "20/20 vision" while aspiring to go beyond it, I titled the accompanying magazine Extra—a publication intended to extend perception and redirect our attention to the overlooked beauty of daily objects and moments.