Voice On
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VISUAL SYSTEM DESIGN
BRANDING

Time/
2020 Spring Semester

Tools/
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD

Objective/

Choose an existing design conference and create a new design system for its digital and print materials, including a ticket, poster, brochure, banner, app, and website.

Approach/

DesignThinkers is Canada’s largest annual graphic design conference with a mission to gather diverse perspectives and explore the process of design and creativity. 

The theme for 2020 is Voice On. Seeing things from different perspectives is crucial during the design process. Voice On signifies that DesignThinkers provides a platform for designers to share their ideas and let them be heard. The split text effect mimics sound waves created when talking. The saturated color expresses the excitement and the noise of heated discussions.